Understanding Quota Sampling: A Complete Guide for Beginners
When doing research or any other academic work, choosing the appropriate sampling technique is a key determinant of the quality of your work. Whether you are conducting a survey, writing a dissertation or even doing coursework, the method you adopt will directly affect the validity of your results. It is at this point that knowledge of Quota Sampling would be significant. Quota Sampling is a non-probability method of sampling whereby researchers divide a population into subgroups like age, gender, or income. They then pick a set amount of participants per group to represent them. Simply put, researchers have quotas and proceed to select participants until the quotas are met. An example is where a researcher may select 50 male participants and 50 female participants in a study of 100 participants, simply because he or she wants to balance the number of male and female participants. This method is widely used due to its simplicity and efficiency. Major characteristics of Quota sampling ...